Guerrilla testing

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Guerrilla usability testing is a low-cost method for rapidly validating the usability of a product, website, or application. Rather than recruiting participants who may visit a usability lab, in guerrilla testing, a researcher may visit a public location (such as a coffee shop) and informally invite unscreened participants to test test their prototype or product.

Examples[edit | edit source]

The Google Developers channel provide a video demonstration of how a guerrilla usability testing session may be conducted.1

Footnotes[edit | edit source]